With billions of data points being generated every day, some companies
don't know what to do with Big Data – and that's understandable. It's
difficult to manage all of it, but it's impossible to ignore. This obvious
opportunity leaves a large percentage of executives concerned that their
information isn't correctly represented and entrepreneurs struggling to
find a way forward.
But Big Data is worth the struggle. It can help business owners understand
how their business functions and how it serves their customers. It can help
companies reveal new opportunities, dig up unknown problems and even make
Big Data is an asset to any company that takes the time to position it the
right way – but it's up to each company to take the initiative to do so.
First, consider Big Data within the context of the customer. What kind of
interaction does the customer have wi... (more)
Demystifying Self-Service Data and the Future of Business Intelligence
Based on a concept of centralized data analysts, traditional BI creates a
system where IT specialists create deep-dive reports, typically for C-suite
executives because analysts' time is too valuable to spread any thinner.
Imagine that you wanted to see a review of the latest weekend blockbuster,
but you couldn't just Google its Rotten Tomatoes score. Instead, you had to
submit a written request to an information technology department, wait five
days, then sift through a binder-sized report that breaks down the ... (more)
The streams of social media continue to grow exponentially, and these streams
possess a hidden goldmine of information to help you engage your clients.
However, a Harvard Business Review study reported than approximately 12
percent of organizations deem their analysis and utilization of social media
data as less than effective.
Each day, 200 million Twitter users create 400 million tweets. On Facebook,
users post 600,000 bits of content every minute. YouTube aficionados upload
72 hours of video each minute.
The streams of social media continue to grow exponentially, and these str... (more)
In many businesses, leaders at higher levels feel pressured to collect data
from every direction: sales numbers, customer support resources, client
health scores - anything and everything that might tell them something about
their company that isn't apparent outside of the metrics. They measure and
measure without understanding why or having a plan for what they might find.
Data collection without perspective, however, is almost as dangerous as
collecting no data at all. Vanity metrics, those that look impressive but
don't lead to real insight, simply tell you what you already kno... (more)
The United States government houses a massive data set, and utilizing it in a
transparent and ethical manner is vital to our economy, our environment and
our overall well-being as a society.
Distrust in the public sector is at an all-time high.
At the same time that Americans share "Which Downton Abbey Character Are
You?" quizzes with the world-offering their personal data to the private
sector-a record number of others refuse to answer government surveys and
scare off census workers.
The disconnect endangers the health of our democracy. The United States
government houses a mas... (more)